Investors Business Daily and many smaller print financial publications have ethically and quickly earned hundreds of millions of dollars by fully leveraging their assets.But most web sites do not leverage all of their assets. I know, I've been a web publisher for the past three years and a "print" newsletter publisher for nearly a total of 20 years.I'd like to share this money making idea with you by telling you about three men I've worked with and how they built wildly profitable print publishing empires by using a simple but highly effective marketing concept...In the 1960s Bill Bonner, Howard Wholesale Printing Machine Ruff and Brian Smith built their print financial newsletter companiessolely on the marketing power of direct mail. Those men are largely unknown by Internet publishers.By using direct mail those publishers literally generated billions of dollars in both paid financial newsletter subscriptions and in list rental income.Now in 2000 the Internet has eclipsed print newsletters but not one web based financial publication is as remotely profitable as those of Bonner, Ruff and Smith. Why?

Because Internet marketing has not yet developed the most basic direct marketing tool that connects directly customers with financial services providers.That tool for Bonner, Ruff and Smith was the direct mail list, now it's direct e-mail lists.A well constructed file of e-mail names can help you instantly leverage your assets and income in the same way print publishers like Money magazine, Time, Newsweek and The Wall Street Journal rent their subscriber lists.By merging your e-mail names and addresses into a vertical database you can receive list rental income every time your names are rented to other providers of similar services.I know you have several legitimate concerns about "renting" your e-mail names but please give me one more minute...First "renting" is renting, not selling. You will rent your list for a one time rental fee -- you NEVER give up list ownership or control.Of course a major concern is SPAM, which is unasked for e-mail.I'm talking about opt-in e-mail and opt-in mail is not SPAM. It's the opposite.Before adding your names to a well constructed Data Base your e-mail names must be given an opportunity to opt-in OR opt-out of future mailings.

If they opt-out they WILL NOT be rented or mailed. It's as simple as that, they will not be mailed -- SPAMed.If they opt-in they will receive mail. Every mailing ALSO gives them a continuing chance to opt-out of future mailings if they so choose. By opting-out they will come off the data base but NOT off your list. They will stay with your for as long as they choose.This opt-in/opt-out procedure is endorsed (and required) by the Direct Marketing Association and all major ISPs. Opt-in mail (asked for mail) is very different from SPAM which is NOT asked for.This project requires almost no work from you. All you'll need to do is upload your names to computer house. Your names are secure and NEVER leave or are given to anyone who rents the list. You have no out of pocket expenses. You will receive a monthly check and financial report.The purpose of a "dot-com" is to make money. Using all of your assests can help you become more profitable by helping you generate additional monthly income through list rental